You probably use Facebook to have banter with your mates, but if you’re not using social media for your business, then you’re seriously missing out. While you may use more traditional marketing techniques like mouth of mouth and printed ads, social media delivers straight to your punters from their smart phones.
The average Joe spends more than an hour a day browsing through platforms like Facebook or Instagram. With nearly everyone on social media, it’s the best form of free advertising! So let’s put down the tools and let’s get social. Here’s our tips:
Choosing the Right Platform
Using social media for business is a little bit different than sharing videos to your mates. From Facebook to Instagram, Twitter and LinkedIn, it’s hard to know where to start. With 94% of all social media users on Facebook (which owns Instagram) time to get started with the big two – Instagram and Facebook. With interactive polls, video and photo sharing, you can always keep your content fresh.
If you really want to grow your audience, you have to post regularly. If you don’t post content regularly or post randomly, your business won’t show up on the newsfeed. Simple as that.If you have no idea how to start, have a look:
- At the beginning just go for it and post content, social media is trial and error. If something doesn’t work, mix it up!
- You want to give value to your followers, if you have dollar signs in your eyes the whole time it will reflect in your posts. Share tips and tricks, articles, reviews and ask questions.
- People love a ‘before and after’. This is the perfect way to showcase your skills.
- Have a think of what sort of audience you want to attract. Will they like seeing blokes mucking around having a laugh on smoko? Or will they prefer strictly professional posts?
- Facebook has made it easier for business to plan and schedule content, check out Facebook Business Manager where you can plana weeks or months worth of content.
The secret to building any social platform, is connecting and engaging with your audience. Always keep an eye on your direct messages and comments. Try to have a conversation with your followers!